Joaquin Perez
Twenty years in Brooklyn building films, products, and systems — the throughline is the same: make it clear, make it work, make it matter. I'm most energized by hard problems where one person can own the full loop — design, engineering, shipping — with AI compressing the gap between idea and product.
AI-assisted development changed how I work. I prototype functional interfaces, integrate APIs, and build tooling directly, which means I validate ideas faster and collaborate more fluidly with engineering teams. I write about these ideas in LoopCraft, a newsletter on creative autonomy in the age of AI.
Career History
I spent over a decade as a documentary filmmaker and television editor before moving into building software. Editing is systems work under deadline: holding a two-hour structure in your head, knowing which thirty seconds to cut, and shipping on a date that doesn't move. Those habits transferred intact, and the video work never stopped. Brand and product video still ships alongside the interfaces.
My work has been featured on HBO, VICE, PBS, NBC, and A&E. I've contributed to projects that received Academy Award, Grammy, and Sundance Film Festival nominations.
Selected Credits
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Based in Brooklyn, New York, I contribute to open-source design initiatives, like the Bitcoin Design Community, NYC Mesh, and other public projects.
When I'm not building, you'll find me playing games, riding my motorcycle, watching films, spending time with my family or hunting for the best ramen in the city.
