Joaquin Perez
With roots in visual storytelling and post-production systems, I bring a unique perspective to UX—one that blends emotional resonance with structural clarity. My approach is shaped by an engineering mindset and a deep interest in human behavior: how people interact, make decisions, and navigate complexity.
My expertise spans designing intuitive interfaces, building seamless user experiences, and shaping overall product strategy. I thrive on switching between big-picture UX thinking, pixel-perfect UI design, and hands-on coding. That variety keeps the work dynamic and fuels more creative, effective outcomes.
I'm captivated by emerging technologies like decentralization and artificial intelligence. My goal is to demystify these complex concepts and translate them into experiences that are approachable, engaging, and ultimately profitable. I see design as a bridge between abstract innovation and everyday usability.
Career History
Here, I learned the art of empathy, storytelling, collaboration, the iterative-creation-feedback loop and the importance of flow. As an editor, my job was to design a structural interface between the mind of the audience and the emotional path of the story. With successful editing, you hold the audiences' focus and maximize a rhythmic, emotional experience through timing, image juxtaposition, implied symbolism, and visual design.
In the past, I’ve worked for Academy Award, Grammy Award, and Sundance nominated projects and teams. I’ve edited projects for HBO, VICE, PBS, NBC, and A&E, among many other companies.
